38 min
Fireside Chat: Lessons in Software Growth from a 100-Year-Old Hardware Company
Neil Shah, Associate Vice President of Brand and Digital Marketing, Shure; Wendi Sturgis, CEO, Cleverbridge. - The most valuable lessons often come from unexpected places. B2B SaaS companies can look to Shure, a century-old hardware company, for inspiration and best practices in driving software growth. In this session, Neil Shah, AVP of Global Marketing at Shure, and Wendi Sturgis, CEO at Cleverbridge, will discuss how companies in any industry can transform their business to increase NRR and optimize digital buying experiences at every stage of the customer journey.
