33 min
Exploring the Connection Between Customer Education & Customer Success
Ruben Rabago, Greg Rose - There is a big difference between selling outcomes and helping clients achieve those outcomes. In this session, Intellum CCO Ruben Rabago (formerly of Gainsight) and CXO Greg Rose explore the ways in which customer education can activate customer success strategies. You will leave this session with a clear understanding of: • The definition of a successful Customer Education initiative • Why education is an essential part of the Customer Success charter • What the CSM motion looks like when real Customer Education is a part of the workflow • Why Customer Success should drive, not just influence, Customer Education • The real-world results companies have achieved through successful education initiatives
