Evolving Your Community to Drive Tangible Business Outcomes
Jessica Quazza, Go-To-Market Strategy Lead, Gainsight CC, Gainsight. - Change is constant. Is your community evolving at the same pace as the rest of your business? In this session, we’ll explore Gainsight’s community evolution from an admin-centric solution to a dynamic destination that caters to diverse customer needs. Learn how we harnessed and transformed our in-person community to an online experience encompassing self-service, peer-to-peer support, networking, and more, across four product lines. You’ll learn: * How to identify your community's purpose and build a flexible, cross-functional framework to ensure long-term success * Strategies for continuous evolution and growth including guidance on merging customer communities * How to optimize your community for digital customer success leveraging AI and automation
