Evolving Your Community to Drive Tangible Business Outcomes
Speakers
Jessica Quazza, Go-To-Market Strategy Lead, Gainsight CC, Gainsight.
Session Abstract
Change is constant. Is your community evolving at the same pace as the rest of your business? In this session, we’ll explore Gainsight’s community evolution from an admin-centric solution to a dynamic destination that caters to diverse customer needs. Learn how we harnessed and transformed our in-person community to an online experience encompassing self-service, peer-to-peer support, networking, and more, across four product lines. You’ll learn: * How to identify your community's purpose and build a flexible, cross-functional framework to ensure long-term success * Strategies for continuous evolution and growth including guidance on merging customer communities * How to optimize your community for digital customer success leveraging AI and automation