42 min

Digitizing the Customer Experience from Onboarding to Renewal


Jessica Willemain, Global Digital Manager, Sendbird. - Join us as we delve into the intricacies of implementing a fully automated renewal flow, catering to customers on contracts and those on auto-renewal models. Discover how automation has revolutionized tasks typically handled manually by CSMs or account managers, such as automated upsell emails, resulting in an increase in ARR. Moreover, gain insights into the collaborative efforts with support and sales, enhancing the onboarding email cadence and proactively addressing common questions and issues within the critical first 90 days.