J.P. Kelliher, Senior Director – Learning & Development, Dun & Bradstreet - Digital Adoption is a key initiative for many. But building a Center of Excellence to help users adopt your product can be difficult even when you have all of the best practices in place - it is a whole new challenge when you are building a program from the ground up. Join us as we examine what it takes to develop a program focused on end user adoption, how to increase time-to-value, and how to reduce client churn. This session will provide you with your own roadmap to a Center of Excellence, including how to: - Identify Key Business Partners Needed to Develop a Digital Adoption Program - Define Company Best Practices and How to Execute Them - Create One or Many User Persona(s) - Develop Measures for Client Time-to-Value