43 min
Customer Success = Company Success: Harnessing the Power of Customer Value to Unlock More Revenue
Catherine Hubbard, Director, Customer Success Operations, Anaplan; Jean Louise Manalo, Principal PM, Customer Experience & Engagement, Anaplan. - Despite major economic headwinds, understand how Anaplan crafted and executed a transformational CEO-backed Go-to-Market strategy with customer value at its core. Explore the specific value-driven tactics deployed that led to best-in-class renewal motions, evolving Customer Success into a revenue generating arm of the organization, and empowering our customers to be some of our most impactful sellers through advocacy motions. We will lay out the blueprint for your teams to create the cross-functional enablement and executive-level buy-in needed to harness the true power of Customer Success.
