Anna Masica, Customer Success Operations Manager, Salesloft. - Building a community for your customers can be hard. Building a community for your customers without your CSMs backing it can be even harder. After launching customer communities with multiple companies, Anna is here to bring you what works (and what doesn’t) when building a community space your CSMs want to use. Specifically, learn about how Drift built and grew their customer community with the team and customers in mind. We want you to walk away from this session with an understanding of tactics to engage your team in your community and ideas and excitement for growing your customer spaces with individuals across your organization.