Connecting Product Metrics, Customer Success and Company Goals

Session Abstract

Working across teams to achieve business outcomes can be challenging, especially when your finish line, mile markers and overall direction aren't in sync. In this session, Tania Nemes, Director of Product at adidas Runtastics, will share how organizations can use Key Performance Indicators (KPIs) and the KPI Tree method to foster alignment, transparency and focus on customer-centric objectives. Learn how adidas Runtastic deployed a KPI tree to better track their own path and guide product value at a strategic, tactical and operational level.