David Sakamoto, VP, Customer Success, Gitlab - Using GitLab's CREDIT (collaboration, results, efficiency, D&I, iteration, transparency) as an example, your values are the foundation for your CX, global consistency, team performance, etc. Learn how to leverage your values to define what you do, how you do it, how you shape your GTM and brand, and how your customers view you. Learn to align your strategy, execution model, and engagement (customer and team) to give you a unique differentiator against your competitors.