98 min
3 Steps to Using Education to Fuel Product-Led Growth
Sara Barnes, VP Customer Success, SkilljarMike Komadina, Manager of Customer Iplementation, Skilljar - Hear how product-led growth companies use self-serve online education to help ramp up new users, get better adoption, and drive business outcomes. Reducing friction to user adoption and support is paramount in most PLG companies, especially when serving many (often freemium/non-paying) users. Building in self-serve education to new user onboarding flows can not only teach users your application, but also share accessible education on deeper topics that drive higher quality product usage.
