From Blank Page to Health Score: Just Start
23 min.
2025
Event:
Pulse Europe 2025
Speakers
Sally Lane (Brandwatch/Cision)
Session Abstract
This session is designed to guide attendees through the initial steps of creating a customer health score using a simple, collaborative approach, even without perfect data or dashboards, providing an actionable plan for starting immediately. Key takeaways include identifying 2–3 meaningful health indicators through team discovery, using a simple framework for a quick launch, deciding whether to design the score to predict Gross Revenue Retention (GRR) or influence behavior, and driving adoption and building trust in the score across teams.