SMILE, A Practical Guide for Building a Successful Community

Session Abstract

This hands-on workshop led by Sasja Beerendonk introduces the SMILE framework for preparing, planning, and executing a community strategy to achieve business objectives, focusing on the community as a lever for engagement, retention, and growth. The session covers goal setting, scaling community engagement, measuring impact, and provides elements of the SMILE toolkit that a community manager can immediately apply, including the SMILE framework for concrete actions, tips for measuring community impact, and using the SMILE strategy canvas to make community a strategic driver.