Maintaining Customer Centricity in a Product-Led Growth Approach

Session Abstract

What is the role of a Customer Success Manager when a company shifts their business strategy? As Camunda, a global leading platform in workflow and decision automation, shifted from an on-prem to a SaaS solution their CSMs had the challenge of navigating changing customer needs and communication channels. In this session, you'll hear how Camunda's CS team kept a customer-centric mindset as they deployed product-led growth strategies to exponentially increase retention and expansion. You'll leave with actionable takeaways to remain customer focused as your organization evolves, and merge product-led and customer-led strategies for increased success.